SPREAD by GUM by Eureka

I love this piece of retail design, great attraction and great POS technique to consumers. More information about the company below.

The client is young company which promotes anything and everything bike related in the rather non-bicycle friendly city of Hong Kong. To increase their market exposure, we were approached to design their first retail shop (SPREAD by GUM). The client’s brief aims to shift away from the traditional “bike-shop” model, but rather operates closer to a “Gallery / Event Space” which is more in-tuned with their marketing direction.

They need a space which can be dressed up holistically every month in a different theme to showcase their products, messages and events. Inspired by the Pin Art toy, the PLAY and DISPLAY wall was developed as a concept to amalgamate the functional need of a shop and the fluidity of a gallery / event space. 5412 recycled paper tubes of 38.5mm Ø was used to create a display wall which can be totally customised to suit the products on display or the theme of the month (may be just a bold message!).

Products can be indented into, leaned against, cradled in or hung on this wall like a 3D wall mural. To contrast this, the rest of the space was treated simply with bare white walls and a dark grey polished concrete floor. The table is hinged which can be turned and rest on top of the floating cabinet to create a bigger space in the shop for events or display use.

The space is also used as a socialising hub for like-minded customers and friends, where film nights, parties and cycling related events will be held regularly. An extendible concrete plinth (known as the STAGE) was introduced by the open-able glass shop front, allowing activities to spill out onto the street and videos projected onto the adjacent walls.


Want to improve sound quality of your Hi5 system?

I have witnessed the sound quality and improvement of these small little equipments! It is truly amazing…. more information below.

The Townshend Audio Maximum Ribbon Supertweeters extend the response of conventional Hi-Fi loudspeakers to 90kHz.

The provision of 7 selectable sensitivity settings ensures compatibility with an enormous range of loudspeakers, ranging from below 80dB/W to above 100dB/W.

Adding the Supertweeter to your audio system will allow you to experience the full benefit of the extended frequency response delivered by the high resolution digital audio formats (DVD-A, DVD-V containing 96/24 stereo PCM audio, and SACD) and to fully utilize the 30kHz plus frequency response available from high-quality vinyl reproduction.

The Supertweeters are supplied with 1.5m of Isolda impedance matched, EDCT Litz wire, terminated with ‘piggy back’ 4mm banana connectors.

Townshend Audio is a high end hi5 company creating and producing high quality equipment for those who want to hear the best sound quality. http://www.townshendaudio.com

Still have your vinyl records? Play them with Townshend turntable, Rock 7

The Townshend Rock 7 (R7) is an open-style record player which incorporates all the engineering and functional features of the Rock V but at a considerably lower cost. The R7 in its basic form is supplied without the familiar front-end damping trough characteristic of all Townshend Rock turntables to date. However, the trough and outrigger/paddle are together offered as an optional extra, which will transform the turntable to performance levels approaching the Rock V and surpassing most conventional turntables, regardless of cost.

Product design with a twist of service

Continuing the book ‘This is Service Design Thinking’ I have read the first part in which the book talks about KONE, a company which produce a range of lifts used in buildings and car parks. With this product range, a service is to be integrated as the business needs to sell its products in order to profit.

Problem: Myyrmanni shopping mall (based in Finland), as another customer, has development need: Customers did not rise to the second floor of the shopping mall by using rustproof steel car lifts. They were queuing for the landscape lifts.

Solution: Steel car elvators were decorated with the pictures from ‘The Incredibles’. This created an improved atmosphere and made the steel car elevators attractive to the shopping mall customers. The people flow was changed and the problem was solved.

This just shows how important service design is to people and their society. After I read this section, it shows how subtle a service can be and how we (and myself) tend to forget that we use services practically everyday. Writing on my blog…. a intangible service? The solution was very simple for Myyrmanni mall traffic in the car park, and it was simply to change the environment making it more welcoming for customers which decreased queuing issues. In my opinion, simply brilliant!

Giles Miller’s innovation: cardboard as a material for design

Cardboard boxes contain many intrinsic ecological plus points. Made from cellulose fibres, cardboard can be easily recycled. At the end of its useful life it can even be composted. But because cardboard is lightweight and seemingly plentiful it’s often tossed on the rubbish heap prematurely; its ubiquity has made it seem worthless. Designer Giles Miller thinks we’re missing a trick.

“It’s a brilliant material,” he says, and admits to “falling in love” with cardboard when the strap broke on a laptop shoulder bag he was carrying and the computer was damaged. “I began experimenting with making a laptop bag in cardboard, and after alternating the direction of the corrugation I constructed something that could take the force of the blow.”

His efforts to elevate cardboard as a material for design were given a boost when he made the infrastructure for Stella McCartney’s pop-up shop at Galeries Lafayette in Paris last year. “We have a responsibility as designers to acknowledge the impact and the lifespan of the products we put out there,” says Miller. ‘”Why not use a material we know can be recycled easily and why not also address why something that has such structural integrity and potential is always thought of as having a short lifespan?”

To counteract such prejudices, he has designed a collection of “heirloom” items, starting from £28, and including a grandfather clock (£120) and even a wardrobe (£180). All his pieces are flat pack – formerly indicators of a brief working life – but the clock contains a working mechanism made from brass, handmade in the UK by craftsmen and “built to last”, as Miller puts it.



A project that I worked on during my last year at Ravensbourne with Toni Natalucci. Check it out, it’s very conceptual but it’s another way of how E-Waste can be reduced.


By 2020 the world’s love affair with inexpensive disposable gadgets is coming to an end.

The past decade’s trade wars, along with natural and man-made disasters, have delivered the true cost of consumers’ hunger and reliance on plastics and cheap electronics.

A new sense of regard for materials is evolving in the psyche. A new generation of tech-savvy consumers want responsibly to use green and durable components that can be re-used or recycled along with them on their journey in life.

The conceptual eSoul is a portable programmable communication tool that allows you to amass, share and access data with the world around you. Sensing its surroundings through state of the art auditory and visual recording components it
retains your experiences for instant playback to the cloud.

Acting as the interface to your personal memory vault it works by collecting what is
important, developing like an extension of your own soul. This organic like growth takes in inanimate object and gives it human like characteristics and will encourage the object to be venerated.

When paired with another eSoul they become integrated in a network, intertwining
intelligence, growing and developing. By enabling free flowing data exchange with work and social contacts a body of knowledge and tradition can be created.

We intend to create a product that will have a life time’s worth of useful working potential, with microphone and camera technology at its zenith HD and High fidelity playback can be realized and shared with others for years to come.

The product is manufactured with high quality electronic components and housed in a “SLS rapid prototyped” copper shell. The quartz crystal “mind’s eye” houses the camera and acts as storage for the eSoul’s key to memories.

By designing a durable and long lasting device that is recyclable, serviceable and upgradable we add to the market a product that is of value to our society as it encourages a different attitude towards past electronic products that have been designed to be disposable and obsolete.

eSoul is the key to your past, present and future that will keep your memories alive forever.

You learn something new everyday…

Continue reading this book (This is Service Design Thinking), I heave learnt that marketing has a relatively large impact on service design, yet they have differences.

“Marketing is about organisations creating and building relationships with customers to co-create value; design aims to put stakeholders at the centre of designing services and preferably co-design with them”

These disciplines compliment each other, yet can overlap with other design disciplines…. product design.

More to come after I have read this exciting chapter!