Continue reading this book (This is Service Design Thinking), I heave learnt that marketing has a relatively large impact on service design, yet they have differences.
“Marketing is about organisations creating and building relationships with customers to co-create value; design aims to put stakeholders at the centre of designing services and preferably co-design with them”
These disciplines compliment each other, yet can overlap with other design disciplines…. product design.
More to come after I have read this exciting chapter!