“When you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.” – 31 Volts Service Design, 2008
A lovely, clear and understandable quote from the book ‘This is Service Design Thinking’ (I am not obsessed with this book, just fascinated!) My opinion, I see this quote can be referenced to products as well. Lets say you have two sets of speakers that have the same features, same materials applied, costs the same and packed in the same box, but one can only be used for PC’s and the other can be used for Mac and PC’s…… It’s your call. Depends if you have a Mac hey….